Privacy Policy

1. Introduction

Rogers Motors ("we," "our," or "us") is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Autosell vehicle consignment services and visit our website (autosell.ca).

This policy complies with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation in Canada.

2. Information We Collect

2.1 Personal Information

We collect personal information that you voluntarily provide to us when you:

• Submit a consignment inquiry through our website
• Enter into a consignment agreement
• Contact us by phone, email, or in person
• Visit our facility

2.2 Types of Personal Information

• Contact Information: Name, address, phone number, email address
• Vehicle Information: Vehicle details, ownership documents, service records
• Financial Information: Banking details for payment processing (when applicable)
• Identification: Driver's license or other government-issued ID (for verification purposes)
• Communication Records: Records of communications with you

2.3 Website Usage Information

When you visit our website, we may automatically collect:

• IP address and browser information
• Pages visited and time spent on site
• Referring website information
• Device and operating system information

3. How We Use Your Information

We use your personal information for the following purposes:

• Service Delivery: To provide vehicle consignment services and fulfill our contractual obligations
• Communication: To respond to inquiries, provide updates, and maintain customer relationships
• Legal Compliance: To comply with OMVIC regulations and other legal requirements
• Business Operations: To manage our business, maintain records, and improve our services
• Marketing: To send you information about our services (with your consent)
• Safety and Security: To protect our business, customers, and comply with legal obligations

4. Information Sharing and Disclosure

4.1 Third Party Service Providers

We may share your information with trusted third parties who assist us in operating our business, including:

• Payment processors for transaction handling
• Marketing and advertising platforms
• Legal and professional service providers
• IT service providers and website hosting

4.2 Legal Requirements

We may disclose your information when required by law, including:

• OMVIC regulatory requirements
• Court orders or legal proceedings
• Government investigations
• Consumer protection enforcement

4.3 Business Transfers

In the event of a merger, acquisition, or sale of business assets, your information may be transferred as part of that transaction, subject to the same privacy protections.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against:

• Unauthorized access, use, or disclosure
• Accidental loss or destruction
• Unlawful processing

Security measures include encryption, secure servers, access controls, and regular security assessments. However, no method of transmission over the internet is 100% secure.

6. Data Retention

We retain your personal information only as long as necessary for the purposes for which it was collected, including:

• Duration of consignment agreement plus 7 years (for business records)
• As required by OMVIC regulations and other legal requirements
• To resolve disputes or enforce agreements
• For legitimate business purposes

After the retention period, we securely dispose of or anonymize your personal information.

7. Your Rights

Under Canadian privacy law, you have the right to:

• Access: Request access to your personal information we hold
• Correction: Request correction of inaccurate or incomplete information
• Withdrawal: Withdraw consent for marketing communications
• Complaint: File a complaint with the Privacy Commissioner of Canada

To exercise these rights, please contact us using the information provided below.

8. Cookies and Website Technologies

Our website uses cookies and similar technologies to:

• Ensure proper website functionality
• Analyze website usage and performance
• Provide personalized content
• Support marketing activities

You can control cookie settings through your browser preferences. Disabling cookies may affect website functionality.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

10. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected such information, we will take steps to delete it promptly.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will post the updated policy on our website with a new "Last Updated" date. Continued use of our services after changes constitutes acceptance of the updated policy.

12. Contact Us

If you have questions about this Privacy Policy, please contact us:

Rogers Motors - Privacy Officer
1035 Speers Road, Oakville, ON L6L 2X5
Phone: (905) 618-0350
Email: sales@rogersmotors.ca